Gadget and Technology

I impartial returned from speaking at an invention reveal on how to package your invention to sell. I saw a lot of astronomical, innovative products that had a lot of merit. Some of them could become the next, current, “hot” consumer product. However, what struck me the most was that everyone focused on what they were developing not whether it would appeal to the consumer. They seemed to even ignore a consumer need for their product.

I watched American Inventor while I was in away and that same judgment was reinforced. People invented things that had absolutely no market potential whatsoever. Not matter how clever, catchy or innovative the packaging might be to lure the consumer into the recall, it can’t attach these inventions from an unmitigated grief.

It got me to thinking about unfulfilled or unmet needs of the consumer. These are needs that we all face — whether we know it or not. How does the package play a role in satisfying a consumer need or creating consumer satisfaction?

examine at the growth of the prepared or ready to eat market. All these modern food products have been developed because the packaging allows the product to be created. Without the package, the product couldn’t even exist. The consumer’s lack of time is a major unfulfilled need and consumer goods companies are creating products that address that demand

lift an everyday item such toothpaste. Where would we be without the package? Consumers never even deem about why that product package was created and how it works to enjoy and dispense the product while keeping it sanitary. The toothpaste tube fulfilled a need.

The next gigantic wave of packaging innovation/inventions will reach from problems not yet resolved or ones that haven’t hit the consumer awareness button. Be aware of issues such as security and integrity of the products we retract and lift. see at all the unusual flourish of product recalls and contamination issues: pet food, peanut butter, well-liked everyday items that could extinguish you or your pet. Are consumers getting afraid and paying attention? You bet! unbiased from the pet food pronounce alone there has been a monotonous down of pet food sales and an onslaught of people making homemade pet food.

Getting wait on to toothpaste, have you read about the Chinese untrue toothpaste that is here in the US? It’s quite positive (according to what I saw in the news) that by looking at the packaging (misspellings and so on) that it’s not a legitimate product (that is only definite if you read the package, of course) . The warning signals are there for the consumer to scrutinize. But what if the packaging looks normal and the product inside is putrid? In the next wave of innovation, the package may mumble us if the product is poor, atrocious or fake. Seriously, the package may talk, change colors, or do a myriad of other things to advise the consumer to be wary.

A packaging company unprejudiced sent me this staggering statistic. “Product tampering at the retail level is growing at more than 13 percent each year.” That’s scary. So, what is your packaging innovation that could nip that in the bud or display that the product had been tampered with before the consumer purchased it? That is a immense an unmet need. It is an primary one because most consumers don’t eye until it’s too leisurely. Remember the Tylenol poisonings? That created havoc, after the fact. It created a whole current category of product packaging “tamper-evident.”

So assume about future consumer issues. Product security is going to continue to grow. We have objective seen the beginning of the consumer’s awareness to it. Can you originate a packaging innovation that will inspire trust and invent peace of mind? believe about the untapped market potential and opportunity for the next packaging invention that can do lives.